Dropbox's new brand identity and visual system
A highly saturated website layout combines navy, coral, and dark green color fields with an overlapping portrait photograph and vivid figurative artwork. Large geometric typography, compact body copy, and a centered abstract illustration create a distinctive editorial composition.
About this website template
This template is built for brand relaunch announcement and corporate brand presentation. It is written for Dropbox users and Dropbox stakeholders. Common uses include Announcing a major company rebrand, Presenting a new brand system and visual direction and Sharing a milestone update with stakeholders. It suits work in cloud storage and software technology.
The design is bold color blocking, expressive editorial design, playful maximalism and high-contrast branding, with a energetic, playful, expressive and confident tone, laid out as split-color two-column composition, overlapping image collage, large headline block, text block in lower-left panel and centered artwork on black section.
Template details
- Format
- website
- Purpose
- brand relaunch announcement, corporate brand presentation
- Audience
- Dropbox users, Dropbox stakeholders
- Use cases
- Announcing a major company rebrand, Presenting a new brand system and visual direction, Sharing a milestone update with stakeholders
- Industries
- cloud storage, software technology
- Style
- bold color blocking, expressive editorial design, playful maximalism, high-contrast branding
- Tone
- energetic, playful, expressive, confident
- Typography
- bold geometric sans-serif, large display headline, mixed-case headings, compact sans-serif body text
- Colours
- deep navy blue, coral pink, dark green, hot pink, bright yellow, cobalt blue, purple, orange, mint green, black
- Imagery
- portrait photography, colorful figurative illustration, abstract graphic illustration
- Density
- medium
- Aspect ratio
- 320:597
Preview
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