Squarespace brand redesign inspired by New York City
A stark monochrome web page combines oversized typography, geometric black shapes, grayscale photographs, and structured editorial sections. Large black and white fields create a bold, highly controlled visual rhythm.
About this website template
This template is built for brand redesign case study and brand identity presentation. It is written for Squarespace customers and brand stakeholders. Common uses include Presenting a visual identity redesign, Documenting brand strategy and design development and Showcasing a website or brand refresh. It suits work in website building and branding and design.
The design is high-contrast minimalist, geometric, editorial, experimental typography and Swiss-inspired graphic design, with a bold, minimal, editorial and experimental tone, laid out as full-width hero sections, large typographic blocks, alternating black and white sections, image grids and centered logo treatment.
Template details
- Format
- website
- Purpose
- brand redesign case study, brand identity presentation
- Audience
- Squarespace customers and brand stakeholders
- Use cases
- Presenting a visual identity redesign, Documenting brand strategy and design development, Showcasing a website or brand refresh
- Industries
- website building, branding and design
- Style
- high-contrast minimalist, geometric, editorial, experimental typography, Swiss-inspired graphic design
- Tone
- bold, minimal, editorial, experimental
- Typography
- large sans-serif headlines, uppercase wordmarks, oversized display type, small sans-serif body copy
- Colours
- black, white, occasional grayscale photography
- Imagery
- black-and-white city photography, geometric abstract shapes, collage-like graphic compositions
- Density
- medium
- Aspect ratio
- 6:7
Preview
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