From ITRs to AI Agents

By Chetna Sharma, Growth Lead, Runable

What was I doing before Runable?

Honestly, a little bit of everything. I come from a finance background (think OG CA background), never went to college, and for a long time I thought my life would probably revolve around tax, audit, accounting, and yes, even today, if someone has an ITR question, they still come to me. Some things never leave you.

But somewhere in the middle of all that, I got distracted by marketing. Then I got even more distracted and started content writing, personal branding, organic growth, lead generation, performance marketing, GTM, outbound, influencer marketing, and automation. Basically, marketing got a hold of me and never let me go.

Quick brag:

1. I joined F101 Academy as a student and ended up as a marketing mentor at the same academy within 7 months. Since then, I’ve mentored and consulted with 5,000+ students and professionals.
2. Marketing for companies wasn’t enough, so I built my own content channel -landing 4 brand collaborations and 2M+ monthly views in the first month. Then I tried tech UGC: 11 days of consistency brought 2.6K followers and 8 brand collaborations. Being the creator, copywriter, editor, and brand pitcher made marketing less theoretical and taught me what actually stops the scroll.

Before Runable, I led growth at a B2B SaaS startup, working across performance, organic, GTM, outbound, influencer marketing, and even creating UGC. If there was another marketing opportunity, I would have squeezed that too.

I used to worry that being a generalist meant I wasn’t specialised enough. Now I see that range as a strength: a performance problem might be positioning, outbound might be ICP, and content might be distribution. Understanding the whole system helps me spot which lever actually matters, instead of fitting myself into one box.

How did I end up here?

Short version: I was looking for a good opportunity.

Long version

Honestly, the real reason is that I had too many options, I was close to going full-time into content, seriously considering GTM consulting or my own agency, and had three job offers. I wasn't hunting for a job, I was deciding which path made for the most interesting next chapter.

Then I talked to Pratik and Eshaan, and Runable stood out. My career had been mostly 0 to 1: messy startups, no playbook, trying ten things to find the first channel and system that worked. Runable was a chance to learn 1 to 10 instead, taking something already working and compounding it, building systems instead of forcing growth manually, going deep on one thing rather than chasing every shiny channel. I hadn't been exposed to that, and I wanted it.

There was a second reason too: I'd heard that the most dangerous marketers in the next few years will be the ones who actually understand technology. I loved that idea, and marketing is moving past campaigns and dashboards into systems, automation, AI, agents, and data, and understanding both sides gives real leverage. I already knew marketing well; Runable was where I could push deep into the technical side too. Not to become an engineer, but to understand tech well enough to build with it and question it.

That became a very real reason for choosing Runable.

What do I do exactly?

I work on growth, but that's probably the most boring description of my job.

Right now, I'm largely working on fixing and strengthening our organic growth funnels and automating parts of outbound. The actual workflow? No (let's keep it a secret for now)

A lot of my work is basically investigation. Where is growth leaking? What are we doing manually that shouldn't be manual? What can be automated? What can become agentic? What aren't we measuring properly? Why did this piece of content work and another one die? Where did the user drop? Why is this channel working? Can we replicate it? Can we build a system around it?

That's probably the part I enjoy most. I still wear a lot of hats, but now the goal isn't to wear hats for the sake of doing more things. It's to understand enough of the system to know where the actual problem is.

What makes Runable different

The biggest difference for me has been focus, which is slightly painful for me to admit because my natural personality is basically: see ten opportunities, get excited about all ten, start eight, and... what was I talking about?

Jokes apart. Runable operates very differently. Here I pick the important problems, go deep, understand them properly, make them work, scale them, then move to the next thing.

When you stay with a problem long enough, you stop finding surface-level answers and eventually hit the real bottleneck. That's probably one of the biggest things Runable is teaching me.

The other thing is the people. Everyone seems to have some oddly specific thing they're insanely good at, which means I'm constantly around people who think about problems very differently from me. And I love that. There's also very little “let's discuss this for three weeks” energy. It's much more, “Okay. Can we test it?” That's my kind of environment.

Lastly

There is one thing I've heard repeatedly here that has stuck in my head: think agentically.

Now, whenever I repeatedly click the same button, copy-paste something, update another spreadsheet, or realise I'm following the same workflow for the fifth time, there is a small Runable voice in my head asking, “Why are you still doing this?” (Got the idea to turn into a mascot while I was writing this article, noted)

Earlier, I used to ask: How can I do this faster?

Now I'm increasingly asking: Why am I doing this at all?