Dropbox's new brand identity and visual system
A highly saturated website layout combines navy, coral, and dark green color fields with an overlapping portrait photograph and vivid figurative artwork. Large geometric typography, compact body copy, and a centered abstract illustration create a distinctive editorial composition.
关于此website模板
This template is built for brand relaunch announcement and corporate brand presentation. It is written for Dropbox users and Dropbox stakeholders. Common uses include Announcing a major company rebrand, Presenting a new brand system and visual direction and Sharing a milestone update with stakeholders. It suits work in cloud storage and software technology.
The design is bold color blocking, expressive editorial design, playful maximalism and high-contrast branding, with a energetic, playful, expressive and confident tone, laid out as split-color two-column composition, overlapping image collage, large headline block, text block in lower-left panel and centered artwork on black section.
模板详情
- Format
- website
- Purpose
- brand relaunch announcement, corporate brand presentation
- Audience
- Dropbox users, Dropbox stakeholders
- Use cases
- Announcing a major company rebrand, Presenting a new brand system and visual direction, Sharing a milestone update with stakeholders
- Industries
- cloud storage, software technology
- Style
- bold color blocking, expressive editorial design, playful maximalism, high-contrast branding
- Tone
- energetic, playful, expressive, confident
- Typography
- bold geometric sans-serif, large display headline, mixed-case headings, compact sans-serif body text
- Colours
- deep navy blue, coral pink, dark green, hot pink, bright yellow, cobalt blue, purple, orange, mint green, black
- Imagery
- portrait photography, colorful figurative illustration, abstract graphic illustration
- Density
- medium
- Aspect ratio
- 320:597
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